Who Are We
Every baby deserves attentive and thoughtful care
Making early parenthood less overwhelming by helping families track their baby’s daily needs with accuracy and ease. From feedings and sleep to growth and development, we turn scattered moments into clear patterns—so parents can understand their baby better, respond with care, and feel supported every step of the way.
Because when you know more, you worry less—and that means more time to love, bond, and grow together.
Our Story
By Parents, For Parents
When our founders, Eugene and Janelle, became new parents to twins, they quickly discovered the overwhelming challenges that came with it — especially in Singapore. From navigating what was safe to eat during pregnancy to searching for trusted baby products and reliable advice, every decision felt critical and sometimes isolating.
What struck them most was the lack of accessible, localised support and a nurturing community for first-time parents. Despite having resources and education, they still felt uncertain at times — and realised that many other parents must be facing the same struggles, if not more.
They knew that no parent should feel alone in this transformative chapter of life.
And so, CradleNest was created — not just as a brand, but as a safe haven. A place where parents can find reliable, Singapore-relevant resources, thoughtfully curated essentials, and above all, a community that truly understands.
Parenting may not come with a manual, but at CradleNest, you’ll never journey alone.
Our Partners
