What should we prepare?
What can she eat during pregnancy?
Which baby bottle is safest? They scoured forums, blogs, and Facebook groups—most of which were filled with overseas advice that didn’t always apply to life in Singapore. There was no go-to checklist. No easy way to compare the right products. No single place to turn to. And perhaps most importantly, there wasn’t a supportive, judgment-free space where new parents could simply ask, learn, and feel seen.The emotional toll of figuring it all out alone, especially while juggling work, hormones, and sleepless nights, was overwhelming.
Out of That Chaos, CradleNest Was Born
CradleNest is more than an app. It’s the support system Eugene and his wife wished they had—a Singapore-first parenting platform built to bring together trusted tools, content, and community in one place.
What You’ll Find in the CradleNest App
🍼 Smart Baby Tracker
Easily track feedings, sleep, diaper changes, and key milestones in one place.
🛍️ Curated Marketplace
We take the guesswork out of buying. Every item is parent-approved, locally relevant, and vetted to make sure you’re only getting what’s truly useful.
📋 Personalised Checklists
Whether you're preparing for delivery or baby's first month, our guided checklists grow with your journey.
📚 Localised Articles & Advice
Expert-written, parent-tested content that reflects the realities of parenting in Singapore—not generic advice from halfway across the world.
👩👩👧👦 Supportive Community
A safe space to ask questions, swap tips, or just say “I’m tired too.” Because every parent deserves a village.
CradleNest as a Social Enterprise
But CradleNest isn’t just here to support parents—it’s here to empower communities.
As a social enterprise, CradleNest reinvests its resources to uplift families in need. One of our core initiatives is CradleBless, a donation-driven program that collects pre-loved baby and maternity items and redistributes them to under-resourced families across Singapore.
Through CradleBless, we're building a circular community—one where parents not only receive support, but also get the chance to give back.
Our Promise
Parenting is tough. But you don’t have to do it alone. Whether you’re a mum-to-be, a sleep-deprived dad, or a caregiver trying your best—CradleNest is here to help you go from overwhelmed to empowered.